Well, I have another update on the return of Car Calls. It looks like it will be Sunday, October 19th. I am still keeping mum on the station and time as there are still contracts to be signed and I am a little bit superstitious. The new website is also progressing well, and I am excited to announce that we are working on getting the show webcasted as well. Think of it. you can watch us do the show while you are listening! We are also talking about doing an online exclusive webcast each week as well.
That's all for now! C-ya!
Friday, October 3, 2008
Wednesday, October 1, 2008
Car Dealers NEED Help!
I know, I know, you think all car dealers and salespeople are slime balls, right? Well, if you actually got to know a few of them, you would be absolutely RIGHT! But there are slime balls in EVERY profession and industry, especially ones that have to SELL. But one thing is for sure...there are a lot more honest, nice and good people working in the car business and they too have families and they too are being really hurt right now by the current financial crisis in America.
Right now, car dealers are dropping off like june bugs in a bug zapper. Here in Los Angeles, I have seen THREE Chevrolet, a Cadillac and about TEN Ford dealerships shut their doors. I just read that one of the largest Chevrolet dealers in the country has filed for bankruptcy.
How can you help?
First, if you are in need of a new or used car, truck or SUV, NOW IS THE TIME! The most common question I am asked is "When is the best time to buy a car?" My stock "jokey" answer is "Tuesdays at 3:14pm!" Well, let me tell you, NOW really is the time. Car dealers need to move stock and need cash flow to stay open. They will make you a great deal.
Second, if you see or hear an ad for a local dealer, let them know that is why you came in to their dealership instead of the hundreds of others you could have gone to. Let them know that their hard spent advertising dollars are working. This is important because as they slow down, they need to cut back on advertising expenses, and if they reduce ads that work to bring business in, and keep ones that don't, they are losing even more money. I was at a dealer the other day and they have large pick-up trucks on sale. These are BRAND NEW...$14,995. The sticker price is over $26,000! Again, if no one knows that these trucks are there, how can they sell them? ADVERTISE! You, as a consumer, can help them assiting in their tracking of ads.
Ok, that is all. I just had to get that out their because I have friends in the biz that are really hurting right now, and the general public has stopped buying cars, even though, financially, NOW is the BEST time to do it!
Also, I know I mentioned in the last post that I would announce our new home on a local Los Angeles station...well, I still can say it officially, but it's call letters begin with "K."
Till next time!
I'm Dan Rosenberg and THAT was Car Calls. See ya!
Right now, car dealers are dropping off like june bugs in a bug zapper. Here in Los Angeles, I have seen THREE Chevrolet, a Cadillac and about TEN Ford dealerships shut their doors. I just read that one of the largest Chevrolet dealers in the country has filed for bankruptcy.
How can you help?
First, if you are in need of a new or used car, truck or SUV, NOW IS THE TIME! The most common question I am asked is "When is the best time to buy a car?" My stock "jokey" answer is "Tuesdays at 3:14pm!" Well, let me tell you, NOW really is the time. Car dealers need to move stock and need cash flow to stay open. They will make you a great deal.
Second, if you see or hear an ad for a local dealer, let them know that is why you came in to their dealership instead of the hundreds of others you could have gone to. Let them know that their hard spent advertising dollars are working. This is important because as they slow down, they need to cut back on advertising expenses, and if they reduce ads that work to bring business in, and keep ones that don't, they are losing even more money. I was at a dealer the other day and they have large pick-up trucks on sale. These are BRAND NEW...$14,995. The sticker price is over $26,000! Again, if no one knows that these trucks are there, how can they sell them? ADVERTISE! You, as a consumer, can help them assiting in their tracking of ads.
Ok, that is all. I just had to get that out their because I have friends in the biz that are really hurting right now, and the general public has stopped buying cars, even though, financially, NOW is the BEST time to do it!
Also, I know I mentioned in the last post that I would announce our new home on a local Los Angeles station...well, I still can say it officially, but it's call letters begin with "K."
Till next time!
I'm Dan Rosenberg and THAT was Car Calls. See ya!
Sunday, September 28, 2008
A new home for Car Calls!
First, welcome to the blog. I am your host, Dan Rosenberg, and I am looking forward to a new chapter in the Car Calls story. First I would like to give you a little bit of background on the show, and how it came to be.
November 2007: I am promoted to sales manager of Felix Chevrolet in Downtown Los Angeles. During a sales meeting with the owner of the dealership, we discuss unique marketing ideas for the dealership. I "pitch" the following idea: " How about a radio show that removes the curtain and lets everyone talk to the wizard about how the car dealership business works? I have a history in radio and I have also been a professional comedian for 16+ years, so I will host it and we will sell lot of cars." From those two sentences, Car Calls was born.
December 2007: I begin to look for a station that will get us on the air for the most affordable rate and will get us the most leads. After speaking to 4 or 5 stations, I choose KLSX, 97.1 The FM Talk Station in Los Angeles. I chose this station for two reasons. 1) I listen to it every day and B) I get a pretty good rate and time slot.
December 15, 2007: Car Calls Radio debuts and I ask comedian James Harris to join me as my co-host/sidekick. James knows nothing about the car business, so I figure he is the perfect addition to a show "hosted by car experts." I ask Chris Edling to be our producer, but he is out of town or something until January. He does join us around show number four or so and the Car Calls Team is created.
May 2008: Due to the HUGE slowdown in domestic car and truck sales, I leave Felix Chevrolet to pursue Car Calls as a full time venture. I am approached by KLSX to become their automotive expert and accept the position. Working for your favorite station is the best...or is it?
June 28, 2008: After seven months, Car Calls loses it's 3pm-4pm spot on KLSX (this is a week after I started working there) to an infomercial that had lots of money to spend. In learning the ratings system, we learn that we were the most listened to show on the weekends on KLSX and in the 21-34 Male demo, earning over 75K per year, we were #1 in the WHOLE LOS ANGELES MARKET in our time slot! We are told we are off until a new sponsor comes up with enough money to fund the show. Hmmmmmm.
August 3, 2008: After taking the month of July off, we return to KLSX, but now we are on Sunday's at 2pm. This reunion only lasts three weeks as we are bumped for a real estate show. In the 3 weeks we are on, the ratings for our hour TRIPLE over the last ratings period. Gotta love the new PPM!
August 21, 2008: We do our final show on KLSX.
September 2008: We talk to several stations in Los Angeles about bringing Car Calls to their station.
October 2008: CAR CALLS is BACK! Where? I will tell you in the next post...stay tuned!
Well, that is all for now. Thanks for listening, and if you have any car buying questions, feel free to email us or call the hot line: 1-877-DAN ROSENBERG.
November 2007: I am promoted to sales manager of Felix Chevrolet in Downtown Los Angeles. During a sales meeting with the owner of the dealership, we discuss unique marketing ideas for the dealership. I "pitch" the following idea: " How about a radio show that removes the curtain and lets everyone talk to the wizard about how the car dealership business works? I have a history in radio and I have also been a professional comedian for 16+ years, so I will host it and we will sell lot of cars." From those two sentences, Car Calls was born.
December 2007: I begin to look for a station that will get us on the air for the most affordable rate and will get us the most leads. After speaking to 4 or 5 stations, I choose KLSX, 97.1 The FM Talk Station in Los Angeles. I chose this station for two reasons. 1) I listen to it every day and B) I get a pretty good rate and time slot.
December 15, 2007: Car Calls Radio debuts and I ask comedian James Harris to join me as my co-host/sidekick. James knows nothing about the car business, so I figure he is the perfect addition to a show "hosted by car experts." I ask Chris Edling to be our producer, but he is out of town or something until January. He does join us around show number four or so and the Car Calls Team is created.
May 2008: Due to the HUGE slowdown in domestic car and truck sales, I leave Felix Chevrolet to pursue Car Calls as a full time venture. I am approached by KLSX to become their automotive expert and accept the position. Working for your favorite station is the best...or is it?
June 28, 2008: After seven months, Car Calls loses it's 3pm-4pm spot on KLSX (this is a week after I started working there) to an infomercial that had lots of money to spend. In learning the ratings system, we learn that we were the most listened to show on the weekends on KLSX and in the 21-34 Male demo, earning over 75K per year, we were #1 in the WHOLE LOS ANGELES MARKET in our time slot! We are told we are off until a new sponsor comes up with enough money to fund the show. Hmmmmmm.
August 3, 2008: After taking the month of July off, we return to KLSX, but now we are on Sunday's at 2pm. This reunion only lasts three weeks as we are bumped for a real estate show. In the 3 weeks we are on, the ratings for our hour TRIPLE over the last ratings period. Gotta love the new PPM!
August 21, 2008: We do our final show on KLSX.
September 2008: We talk to several stations in Los Angeles about bringing Car Calls to their station.
October 2008: CAR CALLS is BACK! Where? I will tell you in the next post...stay tuned!
Well, that is all for now. Thanks for listening, and if you have any car buying questions, feel free to email us or call the hot line: 1-877-DAN ROSENBERG.
Subscribe to:
Posts (Atom)
Posts
